Digitalization Cases Vol. 2

Cover vol.2, no.2 October 2005

Vol. 8, No. 2 , 2019

Cases from Management Accounting Practice - Vol. 15

Marketing costs are coming under increased scrutiny, and activity-based costing (ABC) is often the tool used to analyze such costs. ABC is useful because it requires the identification of cost drivers and provides information that is directly applicable to decisions about marketing costs and benefits. This case illustrates the application of activity-based costing to marketing costs in a food m...

cover Vol. 2 No. 1

Cover Vol.1, No.2